Revenue Leak Detector: Find Where Your Funnel Loses Money
Revenue leakage is the gap between the revenue your marketing could produce and what it actually produces. It rarely comes from one big failure. It comes from small, invisible gaps: leads never contacted, follow-ups that stop after one attempt, slow response times, and enquiries that vanish between tools.
How lead leakage happens
- A form fill waits hours or days for a first response
- A lead is called once, does not answer, and is never tried again
- Old leads sit in a spreadsheet nobody reopens
- Marketing counts leads; sales counts deals; nobody counts the gap
What the detector analyzes
The Revenue Leak Detector maps your funnel stage by stage: leads generated, contacted, qualified, appointments held, and customers closed. At each step it measures conversion and response time, then quantifies the recoverable revenue sitting in each gap, using your own numbers and your average customer value.
Limitations
The detector measures process gaps, not market conditions. It cannot tell you whether your offer or pricing is right, and its estimates are only as good as the numbers you put in. It shows where to look; fixing the leak takes process changes, usually automation and clear ownership.
Try it now
Our free Revenue Leak Calculator runs the basic analysis in your browser: enter your funnel numbers and see where the largest recoverable gaps are. For the full version applied to your real systems, book a free growth audit.
Part of our Revenue Intelligence framework.